The Revenue-Driven CMO

How can creative leadership and data-driven strategies transform marketing for business growth?

In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of experience to the table. She dives deep into t...

How can strong brand marketing and creative flexibility drive business growth and success?

In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, including aligning with company founders' visions...

How can a human-centric approach in marketing drive client engagement, trust, and success?

In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Cammie Doder, the Chief Marketing Officer at Aspiriant, to explore how a human-centric marketing approach can drive client engagement, build trust, and ensure long-term success. Discover the power of understanding individual client n...

How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies?

In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful B2B marketing. With his wealth of experience...

How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth?

In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical role of empathy in both marketing and leade...

How can digital accessibility in marketing empower businesses and drive growth?

In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of experience, Ian shares his journey from developer to CMO and emphasizes the c...

How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights?

In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa’s proven five-step strategy for driving business growth through marketing—designed to fuel product adoption, boost customer...

How can creativity and breaking away from formulaic marketing drive better results in B2B advertising?

In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of experience in digital marketing and advertising, Katie shares how breaking the mold and mov...

How can YouTube be leveraged as a powerful marketing tool for B2B brands?

In this episode of The Revenue-Driven CMO, I dive into how YouTube can be a game-changer for B2B marketing. With its massive reach, advanced targeting capabilities, and cost-effective advertising solutions, YouTube offers incredible potential for brands looking to connect with their audience in a meaningful way.

I'll...

How can building high-performing teams transform your marketing strategies for long-term success?

In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Jonathan Dale (JD), VP of Marketing at Phenom. JD shares his extensive experience in product marketing and management, and we dive into the critical role of building and mentoring high-performing teams.

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How can community building in B2B marketing drive customer success, product adoption, and long-term growth?

In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Derek E. Weeks, the CMO of Katalon and a five-time CMO with an impressive track record of successful exits. Together, we dive deep into the growing importance of community building in B2B marketing and how ...

In this episode, leading marketing professionals share their expert insights and proven strategies for achieving success in today’s fast-paced and competitive business world. From understanding content market fit to the value of direct communication with customers, our guests cover key elements that drive growth and maximize marketing ROI.

Discover how market orientation, interfunctional coordination, and ...

How can blending brand storytelling with demand generation drive business growth and optimize marketing performance across all stages of the buyer's journey?

In this episode of Revenue Driven CMO, global marketing executive Andy Weiss shares his expertise in driving business growth through strategic brand storytelling and demand generation. He discusses the complexities of marketing attribution and advoc...

Want to discover proven marketing strategies to boost revenue, drive successful campaigns, and stay ahead of the competition?

In this episode of Revenue Driven CMO, we sit down with marketing expert Ari Osur, former CMO of iCIMS. He is a seasoned leader with a proven track record at top companies like eBay, NBA, Epsilon, Forrester, and ADP. Ari tackles the current challenges facing marketers...

How can automation, intent data, and AI-driven tools enhance account-based marketing (ABM) and sales alignment for revenue growth? 

In this episode of The Revenue-Driven CMO, we chat with Kacee Court, Director of Marketing Operations at Drata, about the essentials of successful marketing operations. Kacee discusses how to build a culture of automation and leverage tools like 6sense to boost efficiency in A...

How can strategic playbooks, customer validation, and performance marketing drive success in B2B SaaS and industries like landscaping and construction? In this episode, we sit down with Sushovan Saha, a seasoned marketing leader with over 14 years of experience in digital marketing, B2B SaaS, and go-to-market strategies. We kick things off by diving into Saha's expertise in using strategic playbooks to drive marketing ...

How can humor and smart marketing strategies transform financial services and improve retirement outcomes? In this episode, we’re joined by Hattie Moll, Chief Marketing Officer at Prosper, as she shares valuable insights from her career in marketing. Hattie discusses the power of creating engaging, humorous content that captures attention—even in industries like financial services, where the stakes are high. She highli...

In this episode, we explore the nuances of giving and receiving feedback across cultures and the impact it has on global teams and GTM (Go-to-Market) strategies. Our guest shares insights from personal experiences working in Brazil, Europe, and beyond, highlighting how different regions handle feedback—from the direct and candid style of Germany and France to the more measured, empathetic approach in Brazil. The conver...

In this exciting episode of the Revenue Driven CMO Podcast, Chris Mechanic takes listeners on a crash course in the world of AI agents. With the rapid growth of AI technology, we’re transitioning from AI 1.0 (chatbots and simple automations) to AI 2.0, where AI agents can handle complex tasks autonomously. Chris explores how these agents can revolutionize industries, from automating content creation to transforming cus...